Dr. T. Sundeep, Boosa Rajeshwari. ANALYZING THE EFFECTIVENESS OF TRADITIONAL AND DIGITAL PROMOTIONAL ACTIVITIES: A CASE STUDY OF TATA MOTORS. AJACCM [Internet]. 2026 Jun. 22 [cited 2026 Jun. 25];6(2(2):343-50. Available from: https://ajaccm.com/journal/index.php/ajaccm/article/view/685