Dr. D. Sathish Kumar, Kathalapuram Ashok. IMPLEMENTING EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT: BEST PRACTICES AND CASE STUDIES OF HERO MOTO CORP Ltd. AJACCM [Internet]. 2026 Jun. 22 [cited 2026 Jun. 25];6(2(2):301-7. Available from: https://ajaccm.com/journal/index.php/ajaccm/article/view/679