DR. T. SUNDEEP PRASAD, SHIKSHA RAJPUT. A COMPREHENSIVE ANALYSIS OF SALES PROMOTIONAL ACTIVITIES: STRATEGIES AND THEIR IMPACT ON CONSUMER BEHAVIOR WITH REFERENCE TO TATA MOTOR. American Journal of AI Cyber Computing Management, [S. l.], v. 6, n. 2(2), p. 323–329, 2026. DOI: 10.64751/. Disponível em: https://ajaccm.com/journal/index.php/ajaccm/article/view/682. Acesso em: 15 sep. 2026.