MR. S. SREENIVASULU; BIRUSANTHI.SATEESH BABU. AN EMPIRICAL STUDY ON BRAND EQUITY AND CONSUMER PURCHASE DECISION MAKING. American Journal of AI Cyber Computing Management, [S. l.], v. 6, n. 1, p. 274–280, 2020. DOI: 10.64751/. Disponível em: https://ajaccm.com/journal/index.php/ajaccm/article/view/269. Acesso em: 8 jun. 2026.