A Study on Buying Behavior of Customers Towards Big Bazaar

Abstract

Customer buying behavior refers to the decision-making process and purchasing activities of consumers while selecting products and services. This study focuses on analyzing the buying behavior of customers towards Big Bazaar, one of the well-known retail supermarket chains in India. Customer buying behavior is influenced by factors such as price, product quality, promotional offers, discounts, store atmosphere, brand image, customer service, and shopping convenience. Big Bazaar follows customer-oriented marketing strategies such as festive sales, discount offers, membership benefits, advertising campaigns, and wide product availability to attract customers and improve sales performance. The study examines customer preferences, purchasing patterns, satisfaction levels, and factors influencing shopping decisions at Big Bazaar. Technological advancements, digital payment systems, and online shopping trends have also influenced customer buying behavior in the retail industry. The study concludes that effective customer-focused marketing strategies significantly contribute to customer satisfaction, repeat purchases, brand loyalty, and organizational growth.