A PROJECT REPORT CUSTOMER SATISFACTION TOWARDS BAJAJ BIKES

Abstract

Customer satisfaction is an important factor that determines the success and growth of any organization. In the highly competitive two-wheeler industry, understanding customer needs and expectation is essential for retaining customer Bajaj Auto Limited is one of the leading Two-wheeler manufacturing India, offering a wide range of bikes known for their mileage, performance, and affordability. The present study aims to analyze the level of customer satisfaction towards BAJAJ BIKES in yerraguntla identify the influencing customer satisfaction the study is based on primary data collected through a structured questionnaire from BAJAJ bike users. Along with secondary data from company reports, journals, and websites. The research adopts a descriptive research design and data analysis is carried out using percentage analysis and simple statistical tools. The findings, reveal the most customers in yerraguntla city are satisfied with Bajaj bikes, especially with respect to mileage, performance, pricing and design, however, some dissatisfaction is observed regarding after-sales service and availability of spare parts. The study concludes that improving service facilities and customer support in yerraguntla city can further enhance customer satisfaction and brand loyalty.