THE ROLE OF COMMUNICATION MANAGEMENT IN STRENGTHENING LEADERSHIP EFFECTIVENESS AND ORGANIZATIONAL DECISION-MAKING

Abstract

Effective communication management plays a pivotal role in enhancing leadership effectiveness and strengthening organizational decision-making processes. This study examines the influence of communication management on leadership performance and strategic decision-making in Heritage Foods India Ltd. The research explores how structured communication channels, transparency, feedback mechanisms, and information flow impact managerial efficiency and employee engagement. By analyzing internal communication practices within the organization, the study identifies the relationship between communication clarity and leadership responsiveness. The findings indicate that effective communication management fosters collaboration, minimizes conflicts, improves trust, and supports datadriven decisions. Furthermore, the study highlights how communication strategies contribute to aligning organizational goals with operational execution. The results emphasize that leadership effectiveness is significantly influenced by timely information exchange, participative communication, and strategic messaging. The study concludes that robust communication management systems are essential for sustainable growth and competitive advantage in the dairy and food processing sector.